Since the release of Rebelle in the United Kingdom in February 2012, it has sold over 2 million bottles. Additionally, a large billboard, displayed in Times Square, New York City, features Rihanna, promoting the fragrance. The fragrance was also marketed on the social networking service, Facebook and on Twitter. The promotional campaign for Rebelle, was shot by renowned music video director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur. The fragrance is packaged in a flacon shape, created of red and gold surfaces, similar to that of Rihanna's previous fragrance. Rihanna described the fragrance, as having a "feminine romantic element," while maintaining a "defiant quality." She added, "my new fragrance is about taking control but still being a lady." The top notes of the fragrance include plum, strawberry and ginger, the middle notes include orchid, cacao and heliotrope, and the base notes include musk, patchouli, amber and coffee. After an overwhelming 68% of Rihanna's fans voted Rebelle, the singer decided to embark on the release of her second fragrance, Rebelle, having achieved great success with her debut fragrance, Reb'l Fleur. In a poll on the official website for Rihanna's first fragrance Reb'l Fleur, Rihanna asked fans to state whether they were a Rebelle or a Fleur. The pack included the singer's previous fragrance, Reb'l Fleur, her sixth studio album, Talk That Talk and Rebelle. It was also available in a special pack at Macy's for a limited time. The fragrance was made available for purchase on, on February 15, 2012.
The fragrance was released in spring 2012 under the perfume line Parlux Fragrances. Rebelle is the second fragrance for women by Barbadian singer Rihanna.
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